Do your prices include VAT?
As a UK based VAT registered company we charge VAT on all our products. However within the VAT guidelines:
Please note that the price you see initially may include the VAT tax. This is because the website cannot know your location and tax situation until you log in and add your address. The VAT will be amended to the correct price following the above rules during the checkout process - before you need to commit so you still get the opportunity to cancel.